Company
Why Zumbay exists.
Dealer feeds were built for listing grids. Zumbay turns that daily feed into Vehicle DNA that AI assistants can read and shoppers can open on your site.
The gap
Built for AI answers, closed on your vehicle page.
- The problem: Standard inventory feeds lack the structured trim, equipment, and direct VDP links an AI assistant needs.
- The preparation: Zumbay turns your published feed into per-VIN Vehicle DNA records across four AI discovery surfaces.
- The proof: Tagged links open that car on your own website, where your pixel logs the assistant and VIN.
- Patent Pending: Built on Zumbay’s patent-pending automotive visibility and VIN attribution engine.
Operating principles
Six rules the product keeps.
The dealer’s site, not ours
Every tagged link opens the car on your domain, never a marketplace.
Closed at the vehicle page
Attribution closes on your vehicle page by VIN without reading your CRM.
Boundaries by role
Dealership, group, agency, and manufacturer views read only what they were assigned.
Measured or clearly missing
An unconnected source reads “not connected”, never a zero.
Only recorded events
Nothing is estimated or blended across stores to inflate a total.
Every flag has a reason
Daily readiness checks name the exact missing field on each VIN.
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