Pilot

How a pilot runs.

One rooftop, from sample feed to the first recorded vehicle-page visit, guided step by step.

Get a Demo Talk to Zumbay

Six steps

From first call to first recorded visit.

01 · First call: Share your website address and a sample feed. A Zumbay specialist guides your store through every step.
02 · Readiness picture: See which VINs are ready today and which are missing a price, VDP URL, or photos.
03 · Feed connected: Your scheduled feed goes live and the first 50 vehicles are encoded as Vehicle DNA the same day.
04 · Published for AI: Machine-readable vehicle pages, structured data, /llms.txt, and assistant endpoints go live.
05 · Pixel placed: One line of code on your VDP template starts logging arrivals by VIN, organic or paid.
06 · First recorded visit: A tagged link opens a car on your site and logs the referring assistant on your dashboard.

Photograph: freshly detailed silver SUV inside a bright dealership delivery bay with open glass door — Sample feed in, Vehicle DNA published four ways, and VDP visits recorded by VIN.

THE STORE PROVIDES

Three things

Public website address
Scheduled CSV, XML, or vAuto-style feed
One pixel on the vehicle-page template

ZUMBAY DOES

The rest

Checks every VIN on every daily run
Builds one Vehicle DNA record per VIN
Publishes across 4 AI discovery surfaces
Records answers, clicks, and VDP visits

NEVER ASKED FOR

Off limits

No DMS or CRM login
No website admin password
No sold reports or customer lists

Optional paid placement

ChatGPT Ads, counted on their own line.

You set the budget; delivery is bought on the ad platform.
Every ad uses a Zumbay-tracked link to a specific vehicle page on your domain.
Paid clicks and paid vehicle pages are reported apart from organic.

ChatGPT is a trademark of its respective owner; names used here are trademarks of their respective owners. Zumbay is not affiliated with or endorsed by any AI provider.

SEPARATE LINES · NEVER SUMMED

ORGANIC LINEAssistant Answer → Tagged VDP → VIN PageEarned from Vehicle DNA readiness. Never lifted by ad spend.

PAID AI LINE (OPTIONAL)Sponsored Placement → Tracked Link → VIN PageDealer sets budget on ad platform. Counted on its own line.

FAQ

Before the first call.

Do you need our DMS or CRM password?

No. Zumbay reads the inventory feed your store already publishes. No credential fields exist.

Can you promise our dealership will appear in an AI answer?

No. Assistants decide their own answers. Zumbay makes your inventory readable and measures what follows.

What can we see first?

Inventory readiness on day one, followed by tagged arrivals on your vehicle pages down to the VIN.

Is ChatGPT Ads part of the organic AI answer?

No. It is an optional paid placement counted on its own line. Ads never change what a model answers.