Briefings

Three briefings, one question each.

Fast, point-by-point answers to the three questions dealership teams ask before connecting a feed.

01 · Inventory

What makes a vehicle listing answerable?

  • Identity: VIN, stock number, year, make, model, and trim
  • Asking price: Published VDP price, never MSRP alone
  • Equipment & photos: Options, features, and VIN-specific photos
  • Direct VDP link: Full URL to that car on your domain, never a search page
DAILY FEED RUN · 3 CHECKS PER VIN
2025 Kia Telluride SX-Prestige AWDREADY
01 Identity: VIN + Trim02 Page: /inventory/n-410803 Price: $46,890
Stock N-2391 · 2022 Midsize SUVMISSING 2
01 Identity: Present02 Page: Missing VDP URL03 Price: Blank in feed
02 · The AI answer

What can Zumbay promise about the AI answer?

  • Prepared & measured: Zumbay prepares every ready VIN and records answers, clicks, and VDP arrivals.
  • Model independence: Each AI assistant decides its own answer; no vendor can guarantee ranking or placement.
  • Inspectable proof: Every count opens to the recorded prompt, timestamp, and VIN.
OBSERVED vs. PROMISED
Photograph: showroom display tablet stand next to a pearl-white crossover SUV
Zumbay prepares the lot and records the sequence; the assistant writes its own answer.
03 · Measurement

Why “not connected” is better than zero.

  • Zero means measured zero: A connected source was checked and recorded 0 events.
  • Not connected means a setup gap: The feed or pixel is not live yet.
  • Never disguised: Showing 0 for an unconnected source hides a fixable setup step.
STATUS VOCABULARY
CONNECTED · 0 RECORDEDPixel is live on VDPs; 0 visits recorded in windowTrue measured result.
NOT CONNECTEDPixel not yet placed on vehicle-page templateSetup action required; never shown as 0.

Bring the feed. Leave with a readiness picture.

Bring your website address and a sample feed. See what is ready, what is missing, and how every visit is recorded by VIN.