What makes a vehicle listing answerable?
The exact fields an assistant needs to name a car, and why a search-page link breaks the handoff.
Read the briefingResources
Answers to the questions dealers ask first.
One-page briefings and checklists for dealership teams.
Briefings
Three questions, read in five minutes.
What can Zumbay promise about the AI answer?
What can be measured directly, what no vendor can promise, and how to evaluate AI visibility claims.
Read the briefingWhy “not connected” is better than zero.
How to tell an unconnected source from a measured zero so setup gaps never hide inside a report.
Read the briefingGuides
Hand-outs for your first internal meeting.
01 · FOR THE GM
How Zumbay works
One page from feed to vehicle page: what Zumbay reads, publishes, and records by VIN.
02 · FOR INVENTORY
Feed readiness checklist
Every field a vehicle needs—VIN, trim, price, photos, and VDP URL—ready for your feed provider.
03 · FOR AGENCIES
Evidence vocabulary
Clear definitions for connected, partial, recorded, not connected, and illustrative states.
The short loop
Named, clicked, and closed at the VIN.
- Influenced vs. attributed: Named in an answer stays separate from clicks and VDP visits.
- Organic vs. paid: Optional paid AI placement sits on its own line.
- Closed at the VIN: Attribution ends on your vehicle page without reading your CRM.
01 · NAMED
Influenced · Scheduled checkQuestion matched VIN · Time + prompt saved
02 · CLICKED
Attributed · Tagged VDP linkOpened from assistant · Organic vs. Paid split
03 · VEHICLE PAGE
Closed at the VIN · Site pixelArrived on dealer domain · No CRM form needed