The platform
Feed in. Answer out. Recorded on your page.
AI can shape the shortlist before a shopper visits your website. Daily inventory feed in, four AI publication surfaces out, and every visit recorded by VIN on your own website.
How it works
Prepare. Answer. Record.
- 01 · PREPARE: Each VIN in your daily feed becomes one structured Vehicle DNA record. Missing fields are flagged by VIN.
- 02 · ANSWER: Published four ways where models read: machine-readable vehicle pages, structured data,
/llms.txt, and assistant connections. - 03 · RECORD: Counted on your vehicle page. The vehicle page closes the loop; Zumbay never claims a sale.
What you see
Four numbers per rooftop, each one defined.
Ready vehicles
VINs in today’s feed with identity, price, and a vehicle-page URL.
Answers
Scheduled shopper questions whose answer named one of your cars.
Clicks
Tagged links opened from an answer or ad, organic vs. paid apart.
Vehicle pages
Arrivals your pixel recorded on that VIN’s page on your domain.
Optional layer
ChatGPT Ads, counted apart from organic.
- You set the budget; delivery is bought on the ad platform.
- Every ad destination is a Zumbay-tracked link to one vehicle page.
- Paid clicks and paid vehicle pages sit on their own line, never mixed into organic.
- Ads never alter what a language model answers.
ORGANIC LINEAssistant Answer → Tagged VDP → VIN PageEarned from Vehicle DNA readiness. Never lifted by ad spend.
PAID AI LINE (OPTIONAL)Sponsored Placement → Tracked Link → VIN PageDealer sets budget on ad platform. Counted on its own line.
Assistant names are trademarks of their respective owners. Zumbay is not affiliated with or endorsed by any AI provider.