The AI answer
Named. Clicked. Opened on your page.
Zumbay tracks when your cars are named in AI answers and records every click that lands on your vehicle page by VIN.
The short loop
Three steps, tied to the VIN.
01 · NAMED
In the answer
A scheduled shopper question returned an answer naming a vehicle from your feed.
02 · CLICKED
Link opened
A shopper tapped the tagged vehicle link from an answer or a ChatGPT ad.
03 · VEHICLE PAGE
Closed at the VIN
Your site pixel logged the arrival on that car’s page on your domain.
Clean attribution
Separated by assistant, organic, and paid.
- Per-assistant lines: Assistants detected include ChatGPT, Gemini, Claude, Copilot, Grok, and Meta AI, among others.
- Organic vs. paid: Optional paid AI ads sit on their own line.
- Closed at the VIN: Recorded on your vehicle page without touching your CRM.
01 · NAMED
Influenced · Scheduled checkQuestion matched VIN · Time + prompt saved
02 · CLICKED
Attributed · Tagged VDP linkOpened from assistant · Organic vs. Paid split
03 · VEHICLE PAGE
Closed at the VIN · Site pixelArrived on dealer domain · No CRM form needed
Assistant names are trademarks of their respective owners. Zumbay is not affiliated with or endorsed by any AI provider.